If it’s not socially networked, it’s nothing

If it’s not socially networked, it’s nothing.

Whether we like it or not, a business is not a business if it doesn’t involve people. And in business, if you don’t know people, your business is doomed to die. We always hear the cliche that it’s not always what we know that matters, but who we know. Can anyone disagree with this ecommerce strategy? Al Ries and Jack Trout put it so cunningly in their book “Horse Sense: The Key to Success is Finding a Horse to Ride“. Have you been to the library lately?

I say if your business is not socially networked, it’s nothing. A lot of people think social networking as an ecommerce strategy is easy. But in fact, it does involve a certain amount of work because you will be your own PR officer. The difference with social networking and traditional advertising is that since you know your business first hand, you will be the one to introduce them to people and let them know what you have to offer.

Another great thing about socially networking your business is that it’s not a hit and miss project. Unlike mailing lists, you don’t have to wait for a response or be accused of spamming. As a unique ecommerce strategy, it’s also an excellent way to build your online reputation.

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Tags: ecommerce strategy

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