Rolex Sets Time for Ecommerce Success
Because most of us have grown accustomed to high quality watches, jewelry and knives being made in Switzerland, we would think Hans Wilsdorf was Swiss and a watchmaker. He wasn’t. He was merely a businessman who had goals of creating luxury watches with his cousin Alfred Davis. They were both Germans. Their Rolex story began from merely reassembling quality watch materials from a clockwork manufacturer (Hermann Aegler) and high class case makers. Then they rebranded it with their own initials W&D.
But Rolex won’t be the century old luxury watch line that it is today if it weren’t for two things: trend setting and devotion to engineering art and quality. In the early days, people used to wear pocket watches and wrist watches are mostly worn by women. The Rolex guys didn’t get fazed by the trend — instead they set their own.
Rolex has been worn by James Bond in the movies (Ian Fleming), by extreme sports enthusiasts, high flying pilots, deep sea divers, Everest mountain climbers, and submarine expeditioners, just to name a few. That makes it a thousand times more successful and coveted than any other watch brand in the world. In fact, the sucess of Rolex has spawned several imitation brands such as Trolex or Folex, to the dismay or delight of many.
Will Rolex’s success continue to tick as we move into the new ecommerce era? With an ecommerce store as impressive looking as the watch itself, time will definitely tell.
Tags: eBay, ecommerce success, luxury watches, Rolex
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