How a Plow Can Make Millions of Dough: The John Deere Success Story
You don’t have to be a farmer to know a John Deere equipment. Just look into someone’s backyard or lawn and you might find a snow thrower or a lawnmower. Check the logo and it may likely be John Deere’s.
John Deere’s success traces its roots back in the 1800s, when the barely settled American pioneers are creating a livelihood on the harsh Midwestern prairie. Despite poverty, Deere is adroit in his own way, creating what could then be state-of-the-art farming plows out of any good steel he can find.
There are three awe-inspiring things that staked John Deere’s legacy on America’s agricultural progress. First, he personally hammered as many high quality farming equipment as he could. It was a craft that required careful study; the plows that existed weren’t good enough to farm the Midwestern soil. Second, he sold pre-made plows when the custom was to create them on demand. Third, even without competitors, he built farming tools as though a hundred other blacksmiths were trying to beat his craftsmanship. Asked by his fellow businessman why, he said “if we don’t build excellent tools, someone else will make better ones and we will lose our trade.“
Today, John Deere is a worldwide brand of farming, gardening, construction, military, forestry and even golf equipment. The harsh conditions of his time, his poverty, and lack of opportunity did not stop him from plowing his way towards making his company a universal name for quality tools. From the very beginning, Deere had sworn he would only make tools that reflected his best. Sure enough, those words still endure even after they were uttered more than a century and a half ago.
Tags: construction, farming equipment, john deere, lawn care, tools
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