Are Popup Ads a Crappy Ecommerce Website Design Tactic?
I’ve never clicked a popup ad in my life. Of course, it’s likely to my benefit if I do click on a popup ad that is relevant to my online purchases but most of them are not. So I click on the Close button instead. What does this mean for online merchants who consider so-called “popups” a common element of their ecommerce website design? Wake up and do something useful instead.
The really big online stores are guilty of using too many popups to advertise their products or services as part of their ecommerce website design. Same goes for newsletters and other materials that are likely to attract people’s attention. To me, they’re just nuisance one way or another. Maybe I’m lying or forgot that I’ve clicked a popup ad before, at least even once. But heaven knows I may have done it by accident, otherwise, all popup ads simply are a waste of my time.
How does this happen? Because I like to surf a lot, I tend to read according to how I want information to come to me. I “choose” what I want to see online. Popup ads are like rude neighbors — they are unwanted, they barge in without permission, and they try to get your attention or ask you to do something when you’re busy browsing. Some people spend a limited time online and popup ads sometimes take away those precious seconds. So the most everyone can do is install programs that prevent these popups from appearing without your permission.
You can compare popup ads to spam. People do everything they could to get rid of spam. If you’re any smarter, you should also deliberate on using popup ads to advertise to your visitors. If it doesn’t any help you earn more sales, just make this ecommerce world a happier place to live in by getting rid of them.
Tags: ecommerce web site design, popup ads, spam
You can comment below, or link to this permanent URL from your own site.