Mobile Ecommerce Solution 3: Better than Email Marketing?
Why do ecommerce merchants use opt-in email marketing as a highly profitable ecommerce solution? Why am I even asking this question?
In the world of business, whether you are doing it offline or online, nothing is more valuable than customer data. Sure, you got the best equipment or software in the world, the most enviable marketing plan, and the most ambitious financial goals for your company. But heck, if you do not know your target market, you might as well go back to school and learn what makes the wheels turn! Many a patent has gone to the dogs because the inventor has created something no one wants to buy. Why not? Because he was too focused on creating products that he forgot why he was creating them in the first place. Have you heard of Thomas Edison’s Electrographic Vote Recorder? But hey, since Edison is the greatest American inventor, we’ll let that slip.
The moral of the story is simple: Through mobile ecommerce marketing, you can gather as much information about consumers which you can use for future advertising. Isn’t this what email marketers do as an ecommerce solution? But marketing on mobile devices gives you oodles of advantages compared to emails.
(Hint: Read my other articles to know why!)
Mobile Ecommerce Solution 4: Best Ways to Earn off a Text Message
Tags: ecommerce solution, mobile ecommerce, mobile marketing, mobile phones, Thomas Edison
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