Mobile Ecommerce Now On Board
When I wrote about mobile ecommerce, I mentioned the possibilities it can bring to ecommerce merchants. Now, let’s look at the side of the consumers who will eventually be able to use internet-enabled phones and other devices in virtually all places — including plane flights and cruise ships. Yes folks, if you haven’t heard of JetBlue (and other high-tech airlines) offering internet access and mobile services usage to travelers, then you’re probably napping too much!
Ok, back to main subject. Now that mobile ecommerce endeavors can seep in through in-flight trips, will consumers actually care? Will internet-enabled phones and devices be a curse instead of a blessing?
Consider: The proximity of seats in planes can irritate the person next to you when you make calls or your phone has “funny” ring tones.
Just as there are restaurants, offices, or stores that prohibit smoking, so eventually there will be restrictions on the use of mobile phones in flights.
But looking at the increase in exposure of ecommerce ads to mobile phone users, would you rather put up with these restrictions than no exposure at all?
Tags: cruise ship, JetBlue, mobile ecommerce, mobile phone, online travel
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