Google Ads + Toll-free Number = Sale Boost?
PROS: Phone calls make great sales if you have great customer service.
CONS: Without strategic inbound selling this can be a waste of time.
Chris Finken of Orange Soda Inc. recommends that if you use Google Adwords at all, make sure you include a toll-free number. Not very difficult, eh? But a lot of ecommerce advertising people are not aware of this. I would agree that just as any strategy to maximize the potential of ecommerce advertising, even inserting phone numbers in your Google ads isn’t a bad idea.
But before you jump into this technique, did you already check if your lines are going to be efficient for you? You know that if more people can call you up, you will need more customer-service oriented people to answer it, right? And you know also that if the people who answer your phone are not informed on how to do some “inbound selling”, these phone calls can go to waste, right?
Not so many people have time to check your website, hunt for your phone number or e-mail address or even click your ads. Make it easy for your business and your potential customers to reach you. Ads with phone numbers and calls handled efficiently can boost your sales.
Tags: ecommerce advertising, Google ads, toll-free phone number
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January 15, 2008 at 3:40 pm
This is really good advice. And I agree only companies that have a strategy in place to handle inbound calls will see a boost in revenue.